The project

The blood donation at mobile points in the Community of Madrid is a task entrusted to the Cruz Roja.

We have designed and developed a website oriented to the dissemination and recruitment of donors, which we continue to evolve.

Design and technical solution

We have created a design system based on the corporate image of the Cruz Roja, focused on simplicity and clarity of messages.

On a technical level, we have developed a customized backoffice to manage upcoming donation data and generate statistics and tracking data.

The whole system is built on our Houdini content management platform as a base.