The project for Arnau, related to cycling and cycling training, consisted of creating a completely new logo and corporate image.

The element chosen as the logo was two links of a bicycle chain that, arranged in the shape of a peak, are intended to simulate a mountain, one of the most recognizable elements of cycling.

From here, we looked for versatile but recognizable colors in the cycling universe, such as the "Giro" pink, and a logo format that could be applied in both digital and analog media in an elegant and effective way.